We have all heard about the importance of having business non-negotiables that allow us to ensure our branding and workflow is on track as we strive for overall success. And these factors truly are ‘tales as old as time’ including:
- focus on customer service
- supply and demand considerations
- sticking to deadlines etc.
However, there is now a new kid on the block, and despite it taking over the world at a rapid speed, it is still a seeming pain point for many companies due to the lack of education on its benefits.
So, what are we talking about? Well, it is SOCIAL MEDIA.
Gone are the days where paying big dollars for television and radio advertising during peak news and movie times was the only way to reach your customers. Nowadays, social media platforms have transformed the landscape for businesses when it comes to raising awareness and creating customer relationships. Additionally, it has also created a more cost-effective, controlled and insightful form of advertising and marketing that allows YOU to target YOUR target audience directly. Along with being given the ability to track their movements online (peak usage times, click-through rates, viewing time, what they are searching for, etc.).
One of the most significant benefits of having an established social media presence and utilising adverting and marketing opportunities through this is that it is innately free. Even though to fully maximise the effectiveness of social media for your company, I would recommend putting some money behind your content and accounts. However, this is not to say you HAVE to pay to see growth online. Making a business social media account, posting branded content, hashtagging and tagging are all ways to propel your business to reach target audiences, and they are all free. Additionally, replying to comments and making genuine connections with your audience and other businesses without having to do face to face communication in meetings or at events are timesaving activities that offer an invaluable growth opportunity to your company.
If I could say one thing about social media, it is that you truly never know who is watching you. You never know when you might gain 100+ followers instantly from a shoutout from a larger business or influencer. Or when your hashtags reach the right audience at the perfect time, which leads to a bunch of your followers tagging their friends and sharing your content on their accounts.
In my view, the risk of consumers missing your advertisement on social media is a lot harder than something like television advertising. If you think about, when people are watching television, they are rarely sitting there totally committed to the footage they are seeing. Instead, they are talking, eating, taking toilet breaks, on their phones etc. However, when you are scrolling through your feed, you see each image or video that appears and can consciously or subconsciously take in that content. Also, instead of relying on customers to take the information from television advertisements to then further investigate the company (online or in-store). On social media, consumers can immediately click through to company’s accounts and websites; overall streamlining the advertising process and increasing the accessibility to your company’s information at a (literal) click of a button (or screen tap). Also, once your target audience shows interest in your company or similar companies, advertisements can be directly re-targeted to them to encourage further engagement and appeal to their specific interests.
Who Does Social Media Work For?:
Short answer? Everyone.
On the surface level, pretty much every potential customer utilises some form of digital/social media through search engines or platforms. Even if they are looking up a phone number for a nearby plant shop, they are going to have to use an internet-based application to find this.
And realistically if you think about, what is the first thing you do if you cannot figure something out? You Google it or look it up on YouTube.
Speaking for myself, my Youtube watch history was filled with IKEA furniture tutorials when I first moved out of the home. And I am continually googling how to cook certain types of food or how long I can keep my Spaghetti Bolognese in the fridge for before it goes off. And, those searches right there should be opening me up to advertisements from cooking schools, food safety courses or groceries store deals; as they are all companies that could assist me in solving my problems I am turning to Google to solve.
In this day and age, most of us cannot go a day without using the internet for something, and that is an EXTREMELY privileged opportunity consumers are giving to companies.
So, if you are not on social media, why not?
It truly needs to become a part of ALL successful business toolkits in the 21st century and it is definitely something that is not going away. So if you cannot fight it, then join in!
Top Tip – Engage, Engage, Engage:
If you want people to comment, like and share your content, then why are you not returning that engagement? This is a trap I had fallen into before purely because I had become lazy and just continually scrolled on my feed instead of remembering to like, comment and follow new accounts.
Do not be hesitant to tell people that you love their content/social media strategy. Because as this form of media continues to develop we are all striving to keep up and keep on top of everything to grow our accounts – so a pat on the back from likeminded strangers or companies is always really reassuring and creates a supportive online community.
Engage with me online today @jessicatathem and comment that you came from this post and I will be sure to return the social media love.
What are your experiences with maximising social media’s offerings in your personal or business life? Let me know below.
Also, if you want help understanding the world of social media more, let me know, and I can share more focused content around this developing topic.
Have a great day!